Microsoft has launched a new search engine, called ‘Bing’ on June 3 2009. The new name, ‘Bing’ has come out after $80 million spent in marketing, and the company has used up a catchy slogan, “Bing & Decide”. Bing is shortened for “But It’s Not Google.”

Will Bing Bling in the New Market?

What does it mean?

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Original Post

: flashy jewelry worn especially as an indication of wealth; broadly : expensive and ostentatious possessions

Thus, will it have financial success in this market, make noise (the noise of money/coins) in it?

bling: slang for diamonds
Last edited by Marius Hancu
Well, in my neck of the woods, "bling" is usually used as a noun and it typically means "flashy jewelry", and it is also often gaudy. Bling may or may not actually be expensive, but it is supposed to look expensive, impressive and flashy.

In your quote, the author has used "bling" as a verb. In the context, I would assume the intended meaning is something like "dazzle people and catch their attention".

That's my two cents.
Last edited by Amy, Co-Moderator
Thank you, Jerry and Amy. I agree.

In this case, 'bling' is the verbalization of a noun. In recent postings, we have discussed the nominalization of verbs and adjectives. I don't think the verb form of 'bling' has appeared in dictionaries yet.

Jerry -- our finder extraordinaire -- can you find 'bling' as a verb in any dictionary?
No probs, Rachel, there are enough:

Tired of Being 'Hood Rich‎ - Page 28
Magazine - Ebony - Aug 2002 - v. 57, no. 10

And when you can afford to bling-bling, you're not 'hood rich or ghetto fabulous

And look at this title!

100 Words to Make You Sound Smart‎ - Page 94
by Houghton Mifflin Company - Reference - 2006 - 118 pages

"[My God] He wants me to bling."

It seems to be better-known in African-American media, as this seems to have been originally Jamaican slang.

A simple reading is "to dazzle," I guess.
Last edited by Marius Hancu

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