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That’s the strategy—it’s much more effective than “reeling off distant facts”. Bond with them over a value that you already share that’s “already near and dear” to your hearts; connectwho we are to why we care”; and inspire them to take part in solutions.

I currently have semicolons for two reasons. First, I feel like the nature of these units is such that it gets a little "busy" if you have only commas; the second unit says to connect X to Y...that preposition might get messy along with the ",and" construction if you use commas.

Second, it's the most important sentence in the whole piece; it sums up a whole strategy. So I kind of wanted to use semicolons to "slow things down" and induce the reader to digest things more slowly and reflect more.

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