Hi, Andrew—I recommend just using an upper case letter for each word of the Facebook group. That is how the New Yorker seems to handle them. I consider the New Yorker the best-punctuated magazine in the United States.
- That night, they started messaging their friends, who had similar stories and culture-straddling upbringings, and started the Facebook group Subtle Asian Traits. [source]
- The Zuckerberg book club consists of a Facebook group called A Year of Books. [source]