Mass-Enablement campaign


Mass-enablement campaign


Mass enablement campaign

And why? AP standards if that matters.

Original Post

Mr McAlexander, welcome to the Grammar Exchange.

I need a bit more context in order to answer your question properly.  If this is about something you've read, please cite the source and, if possible, provide a link.  If this has to do with something you're writing, please provide some background information.  There could be various answers depending on such information.


It is something I’m writing. It will be used in two different contexts. Basically:

The mass enablement team completes mass enablement campaigns to bring you products quickly and at the lowest possible cost.

Mr McAlexander,

I can only find very few examples of the term "mass enablement" online, let alone "mass enablement campaign".  There seems to be some controversy as to whether there is such a word as "enablement".  Many dictionaries don't seem to list it.

The few examples I did find seemed to prefer the unhyphenated version.  I could only find one example with a hyphen.  Also, there seems to be a preference for all lower-case letters.

If you are writing about a team and some projects within a certain company, I would recommend using the punctuation used within that company, with the exception that if "mass" is capitalized (other than at the beginning of a sentence), "enablement" must be also.

I'm sorry I couldn't be more helpful.  I invite my colleagues on the forum to add to what I've said.


Last edited by Doc V


I think that "mass" is a adjective in "mass enablement" (meaning "large-scale enablement") and will, as such, do without a hyphen. Other examples:

- mass media
- mass demonstrations
- mass destruction
- mass hysteria
- mass tourism
- mass education
- mass meeting
- mass exodus
- mass audience

There may be some cases where hyphenation is allowed as an alternative, for example mass market or mass-market.

As for capitalization, we can capitalize the name of the team (as we would if it were a Department or Division). The name of the campaign can also be capitalized if in the singular, but -- if used in the plural -- I'd tend to write:

- The Mass Enablement Team completes mass enablement campaigns.

Add Reply

Link copied to your clipboard.