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I can only find very few examples of the term "mass enablement" online, let alone "mass enablement campaign". There seems to be some controversy as to whether there is such a word as "enablement". Many dictionaries don't seem to list it.
The few examples I did find seemed to prefer the unhyphenated version. I could only find one example with a hyphen. Also, there seems to be a preference for all lower-case letters.
If you are writing about a team and some projects within a certain company, I would recommend using the punctuation used within that company, with the exception that if "mass" is capitalized (other than at the beginning of a sentence), "enablement" must be also.
I'm sorry I couldn't be more helpful. I invite my colleagues on the forum to add to what I've said.
I think that "mass" is a adjective in "mass enablement" (meaning "large-scale enablement") and will, as such, do without a hyphen. Other examples:
- mass media - mass demonstrations - mass destruction - mass hysteria - mass tourism - mass education - mass meeting - mass exodus - mass audience
There may be some cases where hyphenation is allowed as an alternative, for example mass market or mass-market.
As for capitalization, we can capitalize the name of the team (as we would if it were a Department or Division). The name of the campaign can also be capitalized if in the singular, but -- if used in the plural -- I'd tend to write:
- The Mass Enablement Team completes mass enablement campaigns.
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