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"There's enormous consumer demand for the services that airlines provide and that's true today even during Covid," said Gary Kennedy, who was general counsel at American Airlines from 2003 until 2014. "Yet through so much of the airline industry history to translate that into a profit has been difficult."[from CNBC]

It is hard for me to understand the structure and meaning of this sentence. Does anyone can help explain?

Original Post

Hello, Sarah,

@Sarah Zhou posted:

"There's enormous consumer demand for the services that airlines provide and that's true today even during Covid," said Gary Kennedy, who was general counsel at American Airlines from 2003 until 2014. "Yet through so much of the airline industry history to translate that into a profit has been difficult."

The sentence in bold is correct but doesn't sound natural to me, because infinitives are not usually used in subject position. It would have been more natural to use a V-ing or anticipatory "it." "That" refers to the enormous consumer demand for airline services:

- Yet through so much of the airline industry history to translate that into a profit has been difficult = However, throughout the history of the airline industry translating that into a profit has been difficult / it has been difficult to translate that into a profit.

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