Hello, everyone,
“Pre-emption means that a strategy is designed to prevent a rival from starting some particular activity. In some case a pre-emptive move may simply be an announcement of some intent that might discourage rivals from doing the same. The idea of pre-emption implies that timing is sometimes very important — a decision or an action at one point in time might be much more rewarding than doing it at a different time point. Pre-emption may involve up-weighting advertising for a period before and during when a new entrant launches into a market. The intent is to make it more difficult for the new entrant’s advertising to make an impression on potential buyers. Product proliferation is another potential pre-emption strategy. The general idea is to launch a large variety of product variants so that there is very little in the way of consumer needs or wants that is not accommodated.“
About the underlined part above, I parse as follows;
- “In the way of consumer needs or wants” as a prepositional phrase is modifying the subject “very little”.
- The preceding noun for the relative “that” seems to be “very little”.
By the way, am I plausible;
1. if I rephrase the underlined part above “there is hardly <any of consumer needs or wants> (in the way of consumer needs or wants) [that is not accommodated]”, considering the pronoun “very little” means “hardly any of something”?
2. if I guess the exact preceding noun of “that” in a strict sense would be “any of something, or any of consumer needs or wants”, though the seemingly external one is “very little” (like the fused relative “what” means “the thing which”)?
I would appreciate it, if you kindly give me valuable opinions.
* source; ‘Marketing Planning & Strategy: A Practical Introduction’ by John Dawes