Skip to main content

hi,

"I resisted at first, but after a month or so I de- cided to give it a try because we were already selling ten futons for every one bedroom set and daybed. Guess what? We had found a niche in the industry and our income went up again! We were earning about $100,000 a year."

Does the highlighted part mean (We had found what we were looking for in the industry)?

What does (industry) mean here?

Thanks

Original Post

Hi, Izzy,

"I resisted at first, but after a month or so I decided to give it a try because we were already selling ten futons for every one bedroom set and daybed. Guess what? We had found a niche in the industry and our income went up again! We were earning about $100,000 a year."

Does the highlighted part mean (We had found what we were looking for in the industry)?

What does (industry) mean here?

No, in marketing jargon, a "niche" is a new segment that was not previously covered: definition of "niche".

That's why the writer of the text uses the verb "find": when a new niche is found, the finder makes a big profit because, at least at the beginning, there are practically no competitors.

Add Reply

×
×
×
×
Link copied to your clipboard.
×