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Here  "would" is presented as the past of "will" to express willingness (or unwillingness in your example with the negative "no publisher"):

would modal verb (WILLINGNESS)

B1
past simple of will : used to talk about what someone was willing to do or what something was able to do:
The car wouldn't start this morning.
And here we find a similar definition:
8b
ALWAYS IN NEGATIVES used for saying that someone refused to do something on a particular occasion

asked her to help me, but she wouldn’t.

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